Digital Platforms for Energy Retail
Building and optimizing digital experiences for energy retail platforms. Led experimentation infrastructure and product development at scale, driving customer acquisition and engagement through data-informed product decisions.
Led digital experimentation program processing millions of events across customer acquisition funnels. Built infrastructure enabling product teams to rapidly test and iterate on features affecting signup conversion and customer engagement.
Drove migration from legacy A/B testing tools to modern platforms, improving experiment velocity and statistical rigor while reducing operational costs.
Built real-time integrations with pricing engines, credit verification systems, and service activation platforms. Handling time-sensitive operations where delays directly impact customer acquisition.
Experience with high-availability architecture, failover strategies, and graceful degradation when upstream dependencies fail. Ensuring customers can complete signups even during partial outages.
Multi-step enrollment flows, address verification, plan selection, and payment capture optimized for conversion
Dynamic pricing display, plan filtering, savings calculators, and transparent fee breakdowns
Event tracking, funnel analysis, cohort studies, and metric dashboards driving product decisions
State-specific disclosures, EFL generation, terms display, and audit trail requirements
Built using modern web technologies (React, TypeScript, Node.js) with focus on performance, accessibility, and mobile responsiveness. Integrated with enterprise systems for real-time pricing, credit checks, and service activation.
Designed for scale and reliability - handling traffic spikes during seasonal demand, maintaining uptime during critical enrollment periods, and ensuring data accuracy for regulatory compliance.
Delivered features that increased signup conversion rates, reduced drop-off in enrollment funnels, and improved customer satisfaction. Experimentation infrastructure enabled rapid testing of pricing strategies, promotional offers, and UX improvements.
Collaborated with marketing, product, and analytics teams to align technical implementation with business objectives and regulatory requirements unique to energy retail.
Deep understanding of energy retail compliance - state-specific regulations, EFL requirements, PUCT disclosures, and consumer protection laws. Built systems that adapt to multi-jurisdiction rules.
Implemented secure handling of PII, payment data, and usage information. Experience with SOC 2 compliance, security audits, and building trust in a regulated, competitive marketplace.
Bringing experience from regulated industries where reliability, compliance, and customer trust are paramount. Familiar with enterprise scale, complex integrations, and stakeholder management.
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